WPCA Radio believes that the broadcast media, especially television but including radio stations, are major contributors for what we see as the moral decay so prevalent in our country today.

WPCA Radio also believes that if we don’t work to effect a change in that situation, it will not happen; someone has to do it….if not WPCA Radio, who?   If not now, when?  To that end, our radio station requires a dress code of professionalism for our people not seen in most of broadcasting today; we require our people to be pleasant and professional when in our building or representing the radio station elsewhere; even when off-duty.
Our on air programming is mostly music; in that venue, we do not allow music with illicit or suggestive, or down-right vulgar lyrics; further we do not allow music with the heavy base-beat  and screaming guitars and the general din so prevalent in much of today’s music.

Our music is primarily from vinyl records, and each selection is individually screened to be sure it meets our strict criteria. Vinyl is preferred due to the extra special sound that music in that medium carries with it.

WPCA Radio air personalities are not allowed to make off-color remarks, or read suggestive or otherwise illicit material for on-air use. WPCA Radio prides itself on programming that is fit for the whole family, regardless of their age.

In our nine years on the air, WPCA Radio has tried to be a good neighbor to our listening area, presenting programs not heard anywhere else.

From the New York Philharmonic on Sunday nights, to  programs from the Big Top Chautauqua in Washburn county, to interviews with artists, directors, instructors and participants in the various Arts organizations and outlets in Northwest Wisconsin on a regular basis; From a Bluegrass Review program on Saturday mornings, to special programs every evening, including Planetary Radio, Philosophy Talks, and Prime Time Radio, For Seniors, on Friday afternoons.

The broad spectrum of the public interest is addressed daily in interviews with community leaders and members of the public  because we believe in our Mission Statement, which says:

“WPCA Radio shall be on the air to Truly Serve…. the Public Interest,
Convenience and Necessity”.

WPCA Radio believes the public interest, convenience and necessity is something we must be aware of and provide, even if that ‘public’ doesn’t know they need it, want it or can have it conveniently.  It is our responsibility as custodians of the ‘public’s’ airwaves that we are licensed to use.

Broadcast Responsibility – Decency – Honesty – Reliability.

In the early history of radio, no station could be licensed without a provable public need for a radio station.  And once it was licensed, the station had to prove a continued public need in order for that station to remain licensed.

There was a time when broadcasters took responsibility for what their station transmitted to it’s public; content proper English spoken, service to that community; all to the general public good, even if that 'public was not aware that it needed this.  It was a broadcasters responsibility to know.

To be licensed, the broadcaster had to discern between what the audience said and what it actually gave that audience; basing the programming on the ‘good’ of said audience; not just to fulfill what that audience said. Just because an audience accepts what it is given, which more and more is not morally sound, of poor quality, and often  is indecent; the broadcaster is supposed to be responsible enough not to air it.
WPCA Radio believes in a line from the opening paragraph of every radio station license; to be on the air to “….truly serve, the public Interest, Convenience and Necessity”.  That  is our Mission Statement. We believe it is not enough to have a broadcast license, to be on the air and make money. We believe there should be and IS, a responsibility that goes with the license. The license SAYS there is!

Even though the F.C.C. has chosen not to hold broadcasters to that standard anymore; WPCA Radio allows NO obscenity, NO questionable lyrics in music, or questionable statements on the air…by anyone.

To be a good and decent radio station; to program to the betterment of our audience, is our Reason To Be. And we believe that Reason To Be is why we are still on the air!