Wis. Grape Growers Developing Wine Tourism

A Michigan State University study estimated that 1.78-million visits were made to Wisconsin’s winery tasting rooms in 2015, bringing in nearly $50-million in wine tourism.  The study’s author, Dan McCole, is an associate professor of tourism and sustainability at Michigan State University.  McCole found that most people don’t visit Wisconsin’s wineries to learn about wine, but rather for leisure, such as family gatherings.  McCole said Wisconsin doesn’t need to produce the highest quality wines; visitors are simply looking for a good experience.